Vol. 3 No. 2 (2026): GREAT Journal
This issue presents a collection of studies highlighting contemporary challenges in finance, digital transformation, and consumer behavior. The articles explore Islamic banking adoption, digital transformation and environmental sustainability, the impact of digital marketing and e-WOM on purchase intention, branding strategies in the hospitality sector, and the role of digital marketing and service quality in MSME purchasing decisions. Collectively, these studies offer practical insights into market dynamics and sustainable economic development in emerging economies.
Published:
2026-05-02
Full Issue
ARTICLES
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DETERMINANTS OF ISLAMIC BANKING ADOPTION: A COMPARATIVE STUDY OF CUSTOMER INTEREST IN INDONESIA AND MALAYSIA
Abstract View: 131, 
PDF Download: 116
DOI :
https://doi.org/10.65788/greatjournal.v3i2.114
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DIGITAL TRANSFORMATION, INSTITUTIONAL QUALITY, AND SME INCOME INEQUALITY IN SOUTHEAST ASIA
Abstract View: 162, PDF Download: 287
DOI :
https://doi.org/10.65788/greatjournal.v3i2.113
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THE INFLUENCE OF DIGITAL MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION
Abstract View: 148, PDF Download: 120
DOI :
https://doi.org/10.65788/greatjournal.v3i2.112
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ANALYSIS OF HOTEL BRANDING STRATEGY IN ENHANCING CUSTOMER LOYALTY
Abstract View: 101, PDF Download: 153
DOI :
https://doi.org/10.65788/greatjournal.v3i2.111
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STRATEGIC ROLE OF DIGITAL MARKETING AND SERVICE QUALITY IN SHAPING CONSUMER PURCHASE DECISIONS: EVIDENCE FROM MSMES IN BANDA ACEH
Abstract View: 100, PDF Download: 84
DOI :
https://doi.org/10.65788/greatjournal.v3i2.116
