Vol. 3 No. 2 (2026): GREAT Journal

View Vol. 3 No. 2 (2026): GREAT Journal

This issue presents a collection of studies highlighting contemporary challenges in finance, digital transformation, and consumer behavior. The articles explore Islamic banking adoption, digital transformation and environmental sustainability, the impact of digital marketing and e-WOM on purchase intention, branding strategies in the hospitality sector, and the role of digital marketing and service quality in MSME purchasing decisions. Collectively, these studies offer practical insights into market dynamics and sustainable economic development in emerging economies.

DOI: https://doi.org/10.65788/greatjournal.v3i2

Published: 2026-05-02

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ARTICLES

DETERMINANTS OF ISLAMIC BANKING ADOPTION: A COMPARATIVE STUDY OF CUSTOMER INTEREST IN INDONESIA AND MALAYSIA

Mohd Fazlon Bin Abdul Rahim, Hendri Mauliansyah

64-76
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DOI : https://doi.org/10.65788/greatjournal.v3i2.114
DIGITAL TRANSFORMATION, INSTITUTIONAL QUALITY, AND SME INCOME INEQUALITY IN SOUTHEAST ASIA

Muhammad Arafah

77-90
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DOI : https://doi.org/10.65788/greatjournal.v3i2.113
THE INFLUENCE OF DIGITAL MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION

Ammar Fuad, Aida Fitri

91-101
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DOI : https://doi.org/10.65788/greatjournal.v3i2.112
ANALYSIS OF HOTEL BRANDING STRATEGY IN ENHANCING CUSTOMER LOYALTY

Nilazarni, Luthfiar Ramiady

102-110
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DOI : https://doi.org/10.65788/greatjournal.v3i2.111
STRATEGIC ROLE OF DIGITAL MARKETING AND SERVICE QUALITY IN SHAPING CONSUMER PURCHASE DECISIONS: EVIDENCE FROM MSMES IN BANDA ACEH

Fandi Bachtiar

111-122
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DOI : https://doi.org/10.65788/greatjournal.v3i2.116