Vol. 3 No. 2 (2026): GREAT Journal
This issue presents a collection of studies highlighting contemporary challenges in finance, digital transformation, and consumer behavior. The articles explore Islamic banking adoption, digital transformation and environmental sustainability, the impact of digital marketing and e-WOM on purchase intention, branding strategies in the hospitality sector, and the role of digital marketing and service quality in MSME purchasing decisions. Collectively, these studies offer practical insights into market dynamics and sustainable economic development in emerging economies.
Published:
2026-05-02
