Global Research in Economics and Advanced Theory (GREAT)

About the Journal

GREAT (Global Research in Economics and Advanced Theory) (ISSN-E 3123-3449) is an international and double-blind peer reviewed journal that welcomes high-quality, original, and theoretically informed research articles in the field of economics. This includes, but is not limited to, studies in management, accounting, Islamic accounting, finance, business strategy, entrepreneurship, and other areas related to economic and business development.

GREAT Journal has been published by Gabungan Riset Edukasi dan Eksplorasi Teori. The journal publishes a variety of academic works, including research articles, conceptual papers, case study reports, reviews, and discussions on contemporary issues in economics and business (see Aims and Scope & Ethics and Malpractice). The articles in this journal are published four times a year (four issues per year), in February, May, August, and November.

Benefits to Authors: We also provide numerous author benefits, such as free access to published PDFs, an open-access copyright policy, and broad international visibility.

For submission details, please see our Guide for Authors. If further assistance is required, please contact our Support Center.

Current Issue

Vol. 3 No. 2 (2026): GREAT Journal

This issue presents a collection of studies highlighting contemporary challenges in finance, digital transformation, and consumer behavior. The articles explore Islamic banking adoption, digital transformation and environmental sustainability, the impact of digital marketing and e-WOM on purchase intention, branding strategies in the hospitality sector, and the role of digital marketing and service quality in MSME purchasing decisions. Collectively, these studies offer practical insights into market dynamics and sustainable economic development in emerging economies.

DOI: https://doi.org/10.65788/greatjournal.v3i2

Published: 2026-05-02