Vol. 2 No. 2 (2025): GREAT Journal

View Vol. 2 No. 2 (2025): GREAT Journal

This issue presents empirical studies addressing strategic responses in marketing, corporate governance, sustainability, and financial services. The articles examine digital marketing strategies for culinary MSMEs, the role of board diversity in banking performance, and the impact of sustainability reporting on firm value. Additionally, customer loyalty is analyzed through digital banking adoption in Islamic banks and service quality in the insurance sector. Collectively, these studies provide evidence-based insights into competitiveness, value creation, and digital transformation in emerging economies.

Published: 2025-05-02

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